The Filodoro Store, located in Rome city center, is a jewelry boutique with a lot of character.

The name in Italian language means “Golden thread” as their main product is a chain welded on the wrist or ankle, rapresenting the ethernal bond between two persons.

The Design wants to highlight the significance of the name, bringing into the concept golden threads and sinous curves.

The terracotta colour has been selected after a careful colour study, according to the values that the brand want to transmit.

The terracotta, being an earthy colour, is associated with elgance, softness and passion.

The counters have been studied to have thhe ideal shape to use the space at its best and the curtains, apart from being easy to install in any store, give a sens of wormth and cozynes